Giving back to society and supporting our people

Culture for all

Through concerted efforts, we safeguard and promote Greek culture. At Alpha Bank Politismos we present our Collections and Archives, which highlight aspects of the history and cultural life of Greece. 

In addition, we plan and carry out educational activities at the Banknote Museum of Ionian Bank on Corfu. Offering both in-person and remote participation through an online platform, we create a multisensory and interactive experience for people of all ages by engaging them with exhibits from the Museum's permanent collection.

We support cultural events by the most prominent Greek institutions, such as the National Theatre, the Greek National Opera, the Megaron Athens Concert Hall, the Thessaloniki Concert Hall and prominent museums. At the same time, through the accessible productions at the National Theatre of Greece and our “Cinema for all”, “All together at the Opera” and “Together at museums and theatres” initiatives, we promote equal access to cultural activities and events.

With the educational programmes at the Alekos Fassianos Museum we introduce young and old to contemporary art and the world of this great Greek painter. At the same time, by participating in activities for seniors by the B&E Goulandris Foundation for people aged 60+ and persons with mild cognitive impairment, we ensure their equal access to cultural activities and events.

Watch a video on our cultural activities.

Equal access to healthcare services and sports

Since 2014 we have been promoting access to quality healthcare services, helping reduce inequalities for our fellow citizens living in remote and inaccessible areas. Through the “Together, for better health” initiative we have already assisted the residents of 82 Greek islands, Larissa, Eastern Macedonia and Thrace.

As of 2022, the initiative became more inclusive. The assistance offered by the programme has expanded, with the addition of care units for the elderly and social pharmacies, while the initiative has also been supporting even more vulnerable social groups.

The sponsorships to Paralympians promote equal access to sports for all and respect for diversity. As a grand sponsor of the Athens 2004 Olympics we have proven in practice our desire to showcase the athletic ideal.

Fostering knowledge and inclusion

Our IQonomy initiative promotes financial literacy with a vision for the prosperity of Greek households. Through the “ABCs of Financials” programme and our participation in the Global Money Week we aim to disseminate financial literacy among young people. In addition, with the “e-conomy for all” programme we sharpen the financial skills of people aged 55+. 

Through the “Marietta Giannakou” programme, we are joining forces with 3 other systemic banks to fund the renovation of public schools across Greece.

With the aim of introducing children to financial literacy, we offer 3 educational programmes designed by the Numismatic Collection: 2 museum kits that travel for free to schools in Greece and abroad, and 1 programme at the Banknote Museum of Ionian Bank on the island of Corfu.

Standing by the society

Through our “Together, for the environment” initiative we support organisations that respond to natural disasters and we provide relief to the affected local communities. After the devastating wildfires in Attica in the summer of 2024, we immediately took support measures for people affected, such as payment suspension and financing with better terms, aiming to offer relief and to support rapid damage restoration. 

Showcasing innovation and entrepreneurship

Through our annual international FinQuest competition we strengthen our ties with the Greek and international FinTech ecosystem, support new businesses and startups, and promote digital innovation in the banking sector.

In addition, we support female entrepreneurship within and outside our organisation through programmes aiming to sharpen business skills, such as the Grow Aware Academy or the “Alpha Females for VentureGarden” programme that provides training on topics centring on how to establish and run a new business.

Respecting the needs of our clients

With the aim of offering inclusive services to all our clients we have established branches and ATMs that are accessible to people with disabilities and residents of remote areas.

By handling complaints through a central system, we are able to respond to any issue communicated by our clients fast and efficiently.