Global Money Week

The GMW2025 theme was “Think before you follow, wise money tomorrow”. The campaign focused on the challenges of the new digital era: from “finfluencers” and social media financial trends to artificial intelligence. The aim of the initiatives was to empower citizens to make well-documented financial decisions.

We hosted an educational workshop for junior high-school students in the context of the "ABCs of Financials”, which is part of our IQonomy  initiative. Alpha Asset Management also participated in the workshop.

At the same time, the “ABCs of Financials” travelled to Ioannina to offer financial education tools and knowledge to teachers.

In the context of our “Economy Lessons”, we hosted a webinar for women aged 18+ and mothers of young people and teenagers, in cooperation with the WHEN  NGO. The webinar focused on the GMW2025 theme. It analysed misleading information from advertisements, influencers and financial trends in social media, and their impact on users’ financial behaviour. The Bank’s Digital Banking department participated in the webinar. It presented useful tools such as myAlphaVibe and introduced the e-Βanking walkthrough platform for personalised training on e-Banking through video conference.

The “e-conomy for all” programme travelled for the first time to regional Greece, specifically to Patras and Corfu. A representative of Alpha Bank’s Digital Banking participated in the educational seminars for people over 55 and made a special mention to the e-Banking Walkthrough team, which offers personalised training on e-Banking, mobile banking and digital transaction security. 

With a view to raise social awareness, we presented the IQonomy programme to more than 300 participants at the CSR in Action 2025 conference. In addition, we informed the public on financial training through extensive articles.

The GMW2024 theme was “Protect your money, secure your future”. Partnering up with the Municipality of Delphi, we ran activities in Amfissa and Itea on 20-21.03.2024.  

We presented to students the educational programmes in the form of a museum kit of the Alpha Bank Numismatic Collection.

We also hosted a seminar for teachers, so they may participate in the “ABCs of Financials” programme, which forms part of our IQonomy initiative, in partnership with ActionAid.

Targeting the financial resilience of women, we also hosted a seminar for the “Economy Lessons”, yet another programme of our IQonomy initiative, in partnership with the Women on Top NGO. This was followed by a workshop on “My personal relationship with money”.

Along with the CSI Institute, we hosted a cybersecurity seminar for the general public, which focused on: 

• Secure digital transactions 
• Threats
• Ways to protect yourself against fraud and online risks

The GMW2023 theme was “Plan your money, plant your future”. The activities focused on biodiversity and awareness-raising on the impact of financial behaviour on the environment and society.

The Alpha Bank Numismatic Collection hosted a seminar on “Introduction to financial literacy through the fascinating history of coins”. It was attended by 25 Year 1 junior high-school students from Lycée Léonin, along with their teachers, at Alpha Bank’s main building. In addition, the Numismatic Collection museum kits travelled to primary schools across Greece and Cyprus.

The “Circular economy in action” initiative we run in partnership with SciCo travelled to junior and senior high schools across Greece. The initiative aspires to get students and teachers acquainted with the principles of sustainable financial development, focusing on environmental protection.