Promoting the financial literacy of women
The free Economy Lessons are addressed to women over 18 across Greece, as well as female Alpha Bank employees.
Our aim is to help women gain knowledge and skills, so they may:
- Boost their financial resilience.
- Become familiar with basic economy principles.
- Manage their finances with confidence.
Each seminar series runs for 9 months and includes specially designed educational content. The seminars are given by experienced WHEN (Women On Top) instructors.
Through interactive monthly seminars and group meetings in between, participants:
- Get acquainted with practical financial tools and targeted activities.
- Learn how to better manage their finances, save in a sustainable way, increase their income and reduce their expenses.
- Become familiar with the importance of long-term financial planning and basic investment principles.
- Discover how to communicate and negotiate effectively on financial issues with people in their environment.
Turning our values into action
The Economy Lessons are an initiative launched by WHEN (Women On Top) following its 2021 survey on the financial literacy of women in Greece.
We support and promote the initiative, so that we may stay true to our commitment to actively contribute to women’s empowerment, reduce inequalities and foster financial literacy in Greece. According to the SROI (Social Return on Investment) study conducted by HIGGS (Higher Incubator Giving Growth & Sustainability), every €1 invested in the programme creates a social return of at least €12.83.
Planning for the future
For 2025, a seminar series for women across Greece is currently coming to an end and the next one will be announced soon.