Our new identity
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Digital banking

The Alpha Bank we’ve created together

On 12.10.2026 we unveiled our new identity, acknowledging everything we have accomplished, united by a shared vision: a redefining together. This is the new era that we celebrated at the Alpha Bank Campus and our locations all over Greece.
  • The Alpha Bank we’ve created together

The big picture by the CEO

Our CEO, Vassilis Psaltis, linked the new identity to the bank that all of us together have already created: a stronger Alpha Bank that invests in its people and combines more expertise and specialisation through a complete ecosystem of capabilities.

Aiming at fostering progress in life and entrepreneurship, he highlighted 2 clear ambitions: to fully cover the financial needs of every business and to become the trusted advisor of our customers in their financial life planning.

He explained how the redefining together represents the commitment of a bank that does not just talk about progress in vague terms. It works closely with people, businesses and society to turn progress into reality.

What we’ve seen today it not a promise for tomorrow. It is proof of what we’ve already achieved. And it speaks to what we can build moving forward.
Vassilios Psaltis, Alpha Bank Group CEO

The new identity

The CEO presented the new identity that honours the Alpha Bank history and takes it 1 step further, to capture the present and the future. In its heart, the silver stater remains, an age-old symbol of trust, connection and capabilities. Respecting the character and sensitivity of the authentic coin, the new identity is liberated, becoming alive and flexible to express a bank that comes closer to people’s lives. Closer to where they imagine and create, build families, careers and businesses, in the physical and digital world. A new look for a redefining together.

Redefining together

Our senior executives have linked everything we have accomplished to everything we can now offer, showing us how the redefined together takes on a concrete form in each sector.

An ecosystem of capabilities

The Deputy CEO Lazaros Papagaryfallou and the Chief of Corporate Center and General Counsel Nikos Salakas talked about our strategic partnerships that help the Alpha Bank model evolve and bring on specialisation, new capabilities and access to new markets.

The Chief Integration and Group Initiatives Officer Stefanos Mytilinaios put forth our next challenge: to make all these capabilities work together. To connect teams and expertise focused on our customers’ needs, providing the support of the entire Alpha Bank. An ecosystem that turns our power into more options for businesses and individuals.

Partners in Greek entrepreneurship

The Chief of Wholesale Banking Iossif Kiouroukoglou and the Chief of Investment Banking George Linatsas talked about the new chapter for Greek entrepreneurship. 

They presented what we’ve accomplished so far – deep sectoral understanding, strong partnerships and long-standing support of Greek businesses. At the same time, they pointed to how we can build upon these to add more depth to our partnership with Greek businesses, by combining more capabilities centred around their growth needs. From designing their next step to making it happen.

A relationship of trust beyond borders

The Chief Wealth Management Officer George Michalopoulos and Chief Digital and Technology Officer Michalis Tsarbopoulos showed how technology enhances the relationship between customers and their Private Banker, a relationship that has made us a point of reference in Private Banking. Through the new Alpha Wealth Advisory Platform we are able to offer a more thorough analysis and continuous tracking of the customers’ portfolio, to provide more comprehensive, personalised and timely advice.

At the same time, our enhanced presence in Cyprus, London and Luxembourg expands this relationship beyond the borders, following the lives, wealth and ambitions of our customers.

Standing by every individual customer

The Chief Retail Client Strategies Officer Panagiotis Georgiopoulos and Chief Risk Officer Konstantinos Sarafopoulos explained how the redefining together advances our relationship with retail customers.

Our goal is to broaden access to investment advisory and make consumer credit simpler, quicker and responsible. To offer solutions tailored to the needs of each individual, creating a single experience through every channel: at our branches, online and over the phone. This is how we build a lasting relationship that evolves alongside our customers and does not end when the transaction is completed.

Greater power, greater responsibility

The Alpha Bank Chair of the Board Dimitris Tsitsiragos stressed our responsibility to use our power with consistency, honouring the trust of those who rely on us and leaving to the next generations a bank that is even more useful. A bank that supports entrepreneurship and plays its part to promote health, education, culture and sports.

The redefining together starts from our people

The Chief Human Resources Officer Fragiski Melissa and Chief Financial Officer Vasilis Kosmas talked about how our progress as a bank goes back to our people through recognition, career opportunities and support for their families. 

Then, Fragiski Melissa announced 2 new flagship initiatives: “Progress has no address”, which gives our people the opportunity to grow into executive positions from their location, without having to move, and “Silver Together”, which supports our people in taking care of their parents.

The redefining together takes on a look and a voice

The Marketing and Public Relations Director, Evi Klaoudatou presented the new corporate campaign, which ties the new identity with the different paths in people’s lives, expresses a redefining together that understands the needs of each individual and adapts to what they want to achieve.
Discover the campaign