Excellence
Or “We are Alpha”, as we like to say. What do we mean by that? Not just that we’re at the top, but that we define the very meaning of “top” every single time. And how does this translate into action?
- We act in our clients’ best interests. We are always professional, transparent and honest.
- We address risk responsibly and make the most of opportunities.
- We build lasting relationships, based on empathy, understanding and support.
Efficiency
We are flexible, efficient and fast. When something needs doing, we make it happen. This is why we:
- Provide quality products, services and banking experiences that make day-to-day life simpler and easier for our customers.
- Plan accurately, communicate clearly and make decisions swiftly.
- Deliver quickly and efficiently, and keep the promises we make.
Collaboration
We operate as a team. Each and every one of us has their own value and personality, and when we join forces there is no stopping us. In practice this means that we:
- Work in partnership.
- Accept and make use of different skills, talents and perspectives.
- Trust and respect the other members of our team and help them succeed.
Empowerment
We look for and release the power hidden within all of us. This way we facilitate our shared progress. To this end, we:
- Support the members of our team so that they constantly improve.
- Provide our customers and the public with tools and knowledge, to help them make informed and conscious decisions.
- Encourage and reward responsible initiatives.
- Recognise, respect and reward efficiency.
Innovation
We create value and always strive to turn better into best. We are one step ahead and bring the future closer. To this end, we:
- Constantly try to improve in everything that we are doing.
- Explore new ways of thinking, embrace change and adapt to keep on innovating.
- Are forward-thinking and bold, testing new ideas and learning from our mistakes.
