Brief History
DestSetters specialises in the strategic concept development of new hotel investments in Greece and abroad, focusing on creating unique accommodation facilities that stand out from the competition, while providing high-profit margins. Offering services covering all stages of a hotel concept, from destination market research and strategic typology formation to concept development and branding, DestSetters is an integral part of the team involved in the entire process of shaping a new hotel. DestSetters' services can also be provided to existing hotels looking to reposition themselves in the hotel market with a substantial product and narrative.
The primary goal of DestSetters is to create successful hotels with proper room and common area typology, offering a range of upgraded services and unique experiences for guests throughout their stay.
Services Provided
DestSetters offers targeted solutions in 5 distinct areas:
1. Hotel Market Research
- Conducting destination research at online demand, hotel trend and opportunity level, and studying owner preferences.
- Analysing the competition and its features, sales prospects, available channels and sales networks.
- Presenting the conclusions and practical proposals related to the hotel or investment strategy.
2. Hotel Typology Study
- Creating alternative accommodation scenarios with an analysis of room types, service areas, facilities and offered services.
- Estimating potential revenue and personnel costs per scenario, and outlining the pros and cons in each case.
- Forming the accommodation typology with full morphological features and determining key strategic elements.
3. Hotel Concept Development
- Developing all essential elements of the concept, from the differentiating narrative and name to the hotel development pillars.
- Specifying signature hotel experiences and services, operation of key areas such as restaurants and spas, and all key processes, focusing on integrating sustainability into the hotel's overall philosophy through proposals for sustainable practices in day-to-day operations.
- Creating a detailed application brief for the concept in terms of design and operation, as well as making a special presentation of the concept to third-party associates.
4. Hotel Branding Creation
- Designing and determining all visual elements of the hotel's identity, from the logo, colour palette and symbols to how they will be applied.
- Developing all essential descriptions of the brand strategy and philosophy of the hotel, as well as the necessary marketing descriptions for placing the brand in the market.
- Creating a guide for incorporating the branding in the hotel, processes, experiences and all key online channels.
5. Design and Development Oversight
- Providing briefs and information to the design team regarding the concept's requirements and the operation of the hotel.
- Reviewing designs and providing continuous feedback regarding functional needs and the application of the hotel concept.
- Updating the investor on the progress of the works and explaining functional issues that may arise during the design.
6. Pre-Opening Online Setup
- Creating the initial welcome website for the hotel and setting up basic Google tools.
- Setting up social media accounts and scheduling initial communication content.
- Developing a special B2B presentation to promote partnerships with travel agents and project presentations to prospective partners.
The extensive experience of DestSetters' qualified personnel in the field of strategic hotel product specification guarantee the creation of unique facilities with top-quality services that add significant value to each hotel.