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With the aim of ensuring equal access to arts and culture for all, Alpha Bank works with and supports the Thessaloniki Film Festival, bringing quality classic cinema closer to every viewer. 

With the action “Cinema for all”, the Thessaloniki Film Festival, with support from Alpha Bank, offers equal accessibility rights to the films’ content, by adapting Greek films so that they can be viewed by people with visual and hearing impairments (audio description - AD, and subtitles for the deaf or hard of hearing - SDH).

At the same time, all Greek fiction films screened at the annual International Film Festival held in November, are screened with special subtitles (SDH), so that they can also be watched by viewers who are deaf and hard of hearing. After the completion of the universally accessible screenings, the Festival offers the edited subtitles (SDH) and the audio descriptions (AD) to the films’ producers, so that they can be used in the films’ next screenings as well as for their release on DVD, in the hope that the films will be distributed in their accessible format, both in the cinemas and for the purposes of domestic distribution, in order to be enjoyed by all. 

The content (films) is part of the overall accessibility actions carried out by the Festival (accessible infrastructures with facility improvements, simultaneous interpretation of ceremonies and special events into the Greek sign language, etc.).

The “Cinema for all” action was first launched in 2016, while since 2019 it is enriched and strengthened with the support of Alpha Bank. 

Alpha Bank seeks to serve people with disabilities by taking a number of actions aimed at facilitating their access to the Bank’s services. In the same line, it also ensures equal access to culture for all, fostering both the conditions and a shared conscience of social integration, with the aim of reducing inequalities. 

So far, all accessibility actions undertaken by the Bank have given to over 10,000 people with visual and hearing impairments or reduced mobility, the opportunity to visit cinemas, watch films and enjoy the cinema experience. 
 
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