Meet the new global service for online payments using a digital wallet, which was first launched in the Greek market by Alpha Bank, providing participating merchants with even higher speed, ease and security in their transactions.
When making an on-line payment via Masterpass, the consumer logs in to the digital wallet he/ she has created with his/ her bank and chooses the card he/ she wishes to use for the specific payment. There is no requirement for the consumer’s card data to be typed, as these are already stored securely in his/ her digital wallet and are not communicated to the merchant participating in the transaction.
Furthermore, by taking advantage of Masterpass, merchants gain a competitive advantage, as the shopping cart abandonment rate is minimised.
Masterpass accepts all payment cards (American Express, Visa, MasterCard, Diners Club) and its integration into the payment options offered by your e-shop is provided automatically by Alpha e-Commerce, by redirection to the Bank’s payment page (it only requires the Re-direction option to be chosen as the preferred connection method).
MyBank service is a Europe-wide solution for on-line payments that enables the customer of an e-shop to complete his/ her purchases by directly debiting his/ her bank account, using the web banking service of his/ her bank. The integration of this service into Alpha e-Commerce aims to provide comprehensive e-commerce solutions to the participating businesses, by offering them the most up-to-date payment methods based on any payment means (card, bank account).