| 1990 |
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• The second phase of the construction of the new Main Building is completed with the creation of the most contemporary banking building in the country.
• The Bank introduces a new service, Alphalink, the first system in Greece for payments and the automated approval of card transactions through POS (Point of Sale) terminals.
• In cooperation with Alpha Finance, the Bank establishes the subsidiary ''Alpha Mutual Fund Management Company''.
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 External view of the new Main Building after the completion of the second phase of its construction. Photograph Alpha Bank Historical Archives
 Advertisement for the new Alphalink service Alpha Bank Historical Archives
 Certificate of the nominal units of the mutual fund "Alpha Growth Mutual Fund”, 1990 Alpha Bank Historical Archives
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| 1991 |
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• Creation of the Companies ''Alpha Ventures A.E.'' and ''Alpha Business Promotions A.E.'' which specialise in the supply of venture capital. In 1998 the two Companies are merged forming a new company under the name ''Alpha Ventures''.
• The subsidiary portfolio investment Company ''Sperchoghia A.E.'' is renamed ''Alpha Portfolio A.E.'' and a few years later (1993) is absorbed by “Alpha Investments” which, thus, becomes the largest portfolio investment company in Greece.
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| 1992 |
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• Introduction of the innovative product Alphaline, the first system in Greece of on-line banking services via Personal Computer.
• The on-line ATM network, the most extensive in the country, is made available 24 hours a day.
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 Advertising brochure for the Alphaline service, 1993 Alpha Bank Historical Archives
 Advertising brochure for the 24-hour on-line operation of the ATM network, 1992 Alpha Bank Historical Archives
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| 1993 |
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• The Bank extends its activities in Client portfolio management, offering for the first time private banking services.
• The issue of Cashcard-Debit begins. It was the first debit card in Greece without a purchase limit.
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The first advertising brochure of the private banking service Alpha Bank Historical Archives
 The first debit and bank card released in Greece, 1993 Alpha Bank Historical Archives
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| 1994 |
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• The Bank announces that it will use ''Alpha Credit Bank'' as its company name abroad. Shortly thereafter the equivalent Greek name ''Alpha Trapeza Pisteos'' is adopted.
• The presence of the Bank in the UK is consolidated with the acquisition of the Commercial Bank of London PLC (as the Commercial Bank of the Near East had been renamed in 1990). The bank will be incorporated into the Group as Alpha Bank London.
• Foundation of the ''Banca Bucuresti'' as a result of a collaboration among Greek businessmen, Alpha Finance, the European Bank for Reconstruction and Development and the Bank. Alpha Credit Bank was the first foreign bank to enter the banking market of Romania.
• In cooperation with the Bank of Cyprus, the Bank will proceed to found ''ABC Factors'', the first factoring company in Greece.
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 Advertisement for the new company name of the Credit Bank used abroad Alpha Bank Historical Archives
 Information brochure for the services provided by Alpha Bank London Alpha Bank Historical Archives
Advertisement for the on-line communication of the Banca Bucuresti S.A. Branch network Alpha Bank Historical Archives
 Advertising brochure of the subsidiary Company ''ABC Factors'' Alpha Bank Historical Archives
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