The return of the Olympic Games to their birthplace, is one of the most important events of our century and created a unique chance for every Sponsor participating in this "celebration". Greece offered the opportunity for Sponsors to link their trademarks with its rich history, its true values and the author city of the place where the Olympic Games were born and revived.
The Olympic Sponsors had the privilege to link their name with the Olympic Games and use the emblem and the mascots of the Olympic and Paralympic Games as well as other signs and images connected with the Games.
How it all started
Alpha Bank is the largest Greek Bank of the private sector, with a wide Branch network in Greece and Southeast Europe, a comprehensive range of services that fully cover the banking needs of individuals and businesses, specialised personnel and the unique dynamics for constant improvement. Furthermore, Alpha Bank shows a sustained and proven interest in the promotion of the cultural aspect and the spiritual brilliance of Greece.
Thus, Alpha Bank could not be absent from the Athens 2004 Olympic Games since this is the world's biggest sport and cultural event. On February 8th 2001 our Bank was proclaimed Grand National Sponsor of the ATHENS 2004 Olympic Games in the banking category. The success of this sponsorship was guaranteed both by its conception as well as the enthusiastic support from all the people of Alpha Bank.
